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Morrisville council hears communications plan; town highlights language access and website improvements
Summary
Communications Director Erin Hudson presented a strategic communications plan and national recognition for Morrisville’s language access work, outlined metrics showing high email engagement and proposed a website coordinator role; council pressed for clearer archival access to past meeting minutes and more targeted resident alerts.
Erin Hudson, Morrisville’s communications and outreach director, presented the department’s strategic communications plan and an update on the town’s language access work during the council meeting. Hudson said the town received national recognition in the Cultural Diversity Awards program for its language access plan and described ongoing tools including an embedded video Q&A pilot (REPT) and the Ask Morris chatbot integration.
Hudson highlighted performance metrics she said demonstrate community engagement: “Morrisville’s average open rate over 365 days is 36.4%,” she said, adding the town’s email bounce rate is about 0.47%…
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