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Skagit Tourism Bureau reports stronger visitor spending in 2025; council probes data methods
Summary
Skagit Tourism Bureau presented 2025 marketing outcomes to Anacortes council, citing a $12.1M advertising attribution and explaining how that differs from a separate $386M statewide tourism sales estimate; councilors asked about geofence data access and Canadian visitor tracking.
Kristen Kelts of the Skagit Tourism Bureau briefed the Anacortes City Council on March 23 about the bureau’s 2025 marketing, public relations and grant activities.
Kelts said the bureau’s media attribution program reported about $12.1 million in visitor spend tied to their marketing efforts and roughly 18,500 overnight stays attributed to campaigns. She contrasted that attribution…
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