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Cullman County tourism director unveils new Visit Cullman website and free Adventure Savings pass
Summary
Harmony Hurd, Cullman County tourism director, presented a redesigned Visit Cullman website, itineraries and a downloadable 'Adventure Savings Pass' intended to boost visitor spending; she said her team and a vendor logged about 500 hours building the site and invited local businesses to participate.
Harmony Hurd, Cullman County director of tourism, presented a redesigned Visit Cullman website and an accompanying Adventure Savings Pass during the commission meeting. Hurd said her team and the vendor logged about 500 hours to build the site and that it aims to promote Cullman County as "more than you expected." She asked commissioners to review the site and provide feedback.
Hurd demonstrated site features including curated weekend itineraries ("Weekend Adventures," "Downtown Discovery," "Faith and Inspiration"), an interactive map of county attractions, an events calendar and searchable lists of lodging and restaurants. She showed a downloadable Adventure Savings Pass that Hurd said will allow visitors to access discounts from participating local businesses; the pass is free to users and businesses can opt in or change offers at their discretion. "Once you sign up for it, it's completely free and it will be sent to your email or to your cell phone," she said.
Hurd said the tourism office is marketing Cullman County year-round, expanding beyond single events to draw longer stays "for your girls' night out, your weekend getaways" and to grow sports and agritourism. She described partnerships across the county and invited businesses and event organizers to submit listings or flyers; the contact email provided in the record was info@colemantourism.com (as spoken in the meeting record).
Why it matters: The county tourism office intends the new site and the Adventure Savings Pass to increase visitor spending, lengthen stays and distribute economic benefits across Cullman County communities. The presentation signals a coordinated marketing push that could affect small businesses, lodging and event organizers.
What happens next: Hurd invited commissioners to offer feedback and encouraged local businesses to contact the tourism office to participate in the pass and event listings. Commissioners thanked Hurd and her team for the work on the site.
