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District staff outline plans to expand sports media, marquees and student-created content
Summary
District communications and athletics staff described efforts to expand social-media reach, use marquee and scoreboard content, run a media day with students and grow student-created photography and video to promote athletics and school events.
Andrew Feynl, the district education technology specialist, and Chris Ochinski, who leads athletics communications, told the board they are building the district’s social-media and in-house media capacity to highlight student athletes and events.
Feynl said the district has coordinated districtwide communications campaigns, mass notifications and digital signage; Ochinski said athletics-focused social media has seen significant…
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