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Tourism official: Houston County hotel revenue rose 1% in 2025, sports events drove room nights
Summary
Houston County tourism presenter Hannah Shiver told commissioners the lodging market grew about 1% in 2025—roughly 9,100 additional room nights and about $52.2 million in hotel revenue—driven largely by sports tournaments that produced more than 66,000 room nights and nearly $20 million in direct impact.
Hannah Shiver presented Houston County’s 2025 tourism performance to the commission, saying the county’s lodging market grew by about 1 percent for the year. "The market grew by 1 percent equating to more than 9,100 additional room nights and contributing to approximately $52,200,000 in total hotel revenue across the county," she said.
Shiver said that growth occurred without new hotel supply and despite the loss of a…
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