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Presenter urges Oglesby to 'own' Starved Rock tourism to boost downtown economy
Summary
A presenter at a morning meeting told Oglesby officials and residents that the city should capitalize on nearby Starved Rock State Park and regional attractions to revive downtown, recommending better signage, targeted marketing and a single brochure to funnel park visitors into local businesses.
A presenter told a morning meeting in Oglesby that the city should capitalize on nearby Starved Rock State Park and other regional attractions to revive its downtown, recommending improved signage, targeted marketing and a single, consolidated brochure to funnel visitors into local businesses.
The presenter, who spoke after the opening remarks, said his team arrived unannounced and conducted "secret shopping" visits to assess Oglesby from the perspectives of residents, workers and visitors. He called for the city to "own" its location and use gateway signage, clearer wayfinding and promotional materials to convert park visitors into downtown customers. "You should be the city of the parks," the presenter said, arguing Oglesby is well placed to capture nearby park traffic.
Why it matters: The presenter cited regional visitation figures…
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