Prescott Valley studies plan to host tier‑1 junior hockey team at Findlay Toyota Center

Prescott Valley officials, venue managers and residents gathered March 26 for a special study session to review a proposal to bring a tier‑1 junior hockey team and expanded ice programming to the Findlay Toyota Center. Presentations by the arena’s general manager and an independent consultant outlined operating projections, required capital upgrades and likely local economic impacts.

The council convened the session to learn about the opportunity; the meeting was informational only and did not require or produce a council vote. Town staff and venue management said they will continue discussions with prospective leagues and operators while assessing fiscal and operational tradeoffs.

Shane Cadwell, general manager of the Findlay Toyota Center, told the council the arena hosts roughly 110 events annually and averages about 235,000 attendees a year. Cadwell said the facility’s four‑year average revenue is about $1.24 million and that the town currently provides roughly a $600,000 annual subsidy to cover the gap between revenue and operating costs. "For venues in markets our size, that's the…