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City staff lays out Hollywood Beach feasibility study and options for the Hollywood Beach Hotel site
Summary
Staff presented a data‑driven feasibility and zoning analysis for Hollywood Beach, using the Hollywood Beach Hotel as a case study. The presentation outlined constraints (FEMA/CCCL, ownership fragmentation, tax/debt burdens), three redevelopment scenarios and near‑term options — including a targeted bonus/overlay program tied to public benefits — and called for robust community engagement.
City planning staff presented a joint feasibility and zoning analysis of Hollywood Beach on March 25, using the Hollywood Beach Hotel as a case study and stressing that the session was informational only.
Andrea Winget, director of Development Services, and a planning team led by Anand (planning) and Cameron Palmer (chief planner) said the purpose of the briefing was to show the technical constraints and potential policy options — not to propose text amendments at this meeting. Staff outlined three scenario types used in developer pro‑formas: a baseline reflecting current zoning (5–6 stories, generally infeasible for large reinvestment), a medium scenario (10–15 stories) that makes many redevelopment prototypes feasible, and a medium‑high scenario (up to roughly 30 stories) that can yield large public benefits but would be inconsistent with the Bridal Walk’s character if applied uniformly.
Key constraints identified by staff included…
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