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Commission approves plan to begin engagement campaign for logo refresh and branding
Summary
A subcommittee presented an engagement-and-design outline to refresh the city's logo for technical usability and to collect public input; the commission agreed to launch the engagement campaign as phase 1 and requested a fuller outreach plan at the April meeting.
A subcommittee presented a draft engagement campaign and logo refresh plan and asked the Community Engagement Commission to focus first on outreach to collect public preferences and to test technical usability of the current logo files.
The group described a phased process: phase 1 would run an engagement campaign to collect input, phase 2 would develop design concepts, and phase 3 would bring concepts back for community review before any final recommendations to council. The commission emphasized the need to frame outreach as education, not city advocacy.
Commissioners and staff discussed technical problems with the current logo assets (pixelated PNG/JPEG versions versus a needed vector file for scalable use on signs, banners and business cards) and the emotional attachments residents have to current imagery. Staff suggested collecting existing materials and surveying residents about which elements to retain or refresh. "The council has decided, I believe, that they want to correct that so that the logo, whatever it is, is usable on multiple platforms and multiple media," a staff member said.
The commission agreed to proceed with the engagement campaign and asked the subcommittee to return with a detailed engagement plan at the April meeting. No final design decisions were made; next steps are outreach, stakeholder identification and a community review phase.
