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Residents press council over deadly crashes; Jurupa Valley to pursue traffic‑safety study session
Summary
After a resident described a recent fatal crash and asked for signage and enforcement, councilmembers agreed to pursue a citywide traffic-safety campaign and to schedule a study session with staff and regional partners to explore enforcement, education and engineering options.
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During public comment, resident George Reese said his neighborhood experienced another death near a dangerous intersection and urged immediate action: signage, enforcement and traffic‑calming measures. "This last Sunday, we had another death...That intersection of Peralta and Riverview...is so dangerous," Reese said, asking for options beyond policing.
Councilmembers responded by asking staff to evaluate engineering and signage options and by discussing a larger, citywide campaign that would combine enforcement with education and coordination with the sheriff's department and school district. Councilmember Armando Carmona said staff and traffic engineers would take a fresh look at potential measures at the location Reese identified. Another councilmember proposed a branded community outreach effort and workshops to complement enforcement.
Councilmembers asked staff to prepare in‑depth research and to return with options, maps and partner coordination for a future study session. The request included checking street-light timers, exploring traffic‑calming strategies, and considering targeted enforcement or signage as interim steps while longer-term engineering work is planned.
No policy vote was taken; staff was directed to return with materials and to schedule a study session to develop a coordinated citywide response.
