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Council approves Lamar plan to remove 18 static signs and add five digital billboards
Summary
Council approved a package allowing Lamar to remove 18 static billboards and install five digital billboards in higher-traffic corridors, while staff will verify property-owner impacts for a handful of removed signs; the vote was recorded unanimously.
Jurupa Valley’s City Council voted Nov. 21 to approve a billboard relocation and digital-sign package proposed by Lamar, accepting removal credits for static signs and authorizing a limited set of new digital displays in specified corridors.
City staff told council the 2018 ordinance governing billboards includes an overlay that limits new digital billboards to designated corridors and requires removal credits (removing three…
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