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Library board approves $14,400 for foundation to fund 18‑month social media contract
Summary
The Palm Springs Library Board on Feb. 4 approved a $14,400 allocation to the Palm Springs Public Library Foundation to fund 18 months of professional social media management, citing early pilot metrics showing increased engagement that could support the capital campaign.
The Palm Springs Library Board of Trustees voted Feb. 4 to provide $14,400 to the Palm Springs Public Library Foundation to underwrite an 18‑month professional social media contract intended to support fundraising and outreach.
Jeffrey Hill, a member of the foundation’s technology committee and board, told trustees the foundation’s brief pilot with a professional resource produced “3,000 more views” of foundation content in January versus December, “over 1,000 new and unique people” engaging with pages, about “200 comments, likes, or shares,” “20 direct link clicks” and a…
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