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Council backs aggressive next steps after Parkway Plaza redevelopment study
Summary
Consultants presented a market and concept master plan for the 81‑acre Parkway Plaza that recommends cutting the enclosed mall footprint, adding multifamily, ‘eatertainment,’ hotels and outdoor public space. Council directed staff to pursue EIFD analysis, a redevelopment master plan and zoning changes to speed implementation.
Consultants hired by the city presented a market analysis and concept master plan for Parkway Plaza on July 9, and the City Council signaled support for moving quickly into implementation steps.
The study, led by Hunden Partners with 505 Design, found that Parkway Plaza’s total visits fell about 16.5% from 2017 to 2023 even as the number of unique visitors grew, producing a pattern of more people but fewer repeat visits. “You’re at sort of the precipice of going one direction or the other,” Rob Hunden, CEO of Hunden Partners, told the council, urging a coordinated redevelopment strategy.
Why it matters: Parkway Plaza is an 81‑acre commercial core for east county. Consultants recommended repositioning the site toward a mixed‑use “live‑work‑play”…
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