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Carlsbad reports 22,276 attendees at TGIF concerts; staff cites safety upgrades and pilot sponsorships
Summary
City staff reported that the 2024 TGIF summer concert season drew 22,276 attendees across nine concerts, added enhanced security screening and shuttle/bike-valet services, and piloted title sponsorships that netted roughly $20,000; staff will brief city council in January on findings and recommendations.
City staff told the Carlsbad Arts Commission on Oct. 3 that the 2024 TGIF summer-concert season drew a total 22,276 attendees across nine performances and that new safety measures and transportation supports were broadly well received.
"This particular season had nine concerts. We had three community parks," Tom Johnson, program and venues coordinator, said in a presentation that reviewed planning, safety, sponsors and attendance. He said staff implemented enhanced screening and security barricades, staffed…
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