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City backs 'Art Deco: Designed to Move You' campaign; committee recommends similar North Beach effort
Summary
Miami Beach staff presented 'Art Deco: Designed to Move You', a marketing campaign including a choreographed video and illustrated walking maps paid for by GMCVB; the committee praised the product, approved recommending a similar campaign for North Beach, and heard public praise from local preservation groups.
The committee reviewed a branding campaign developed to highlight Miami Beach’s Art Deco Historic District. Linda Stevens, associate director for marketing and communications, said the campaign’s centerpiece is a video released last fall and a printed, hand-illustrated walking map distributed to area hotels and kiosks; the initiative was funded through the Greater Miami Convention & Visitors Bureau (GMCVB).
Steve…
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