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City backs 'Art Deco: Designed to Move You' campaign; committee recommends similar North Beach effort

Land Use & Sustainability Committee · March 25, 2026

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Summary

Miami Beach staff presented 'Art Deco: Designed to Move You', a marketing campaign including a choreographed video and illustrated walking maps paid for by GMCVB; the committee praised the product, approved recommending a similar campaign for North Beach, and heard public praise from local preservation groups.

The committee reviewed a branding campaign developed to highlight Miami Beach’s Art Deco Historic District. Linda Stevens, associate director for marketing and communications, said the campaign’s centerpiece is a video released last fall and a printed, hand-illustrated walking map distributed to area hotels and kiosks; the initiative was funded through the Greater Miami Convention & Visitors Bureau (GMCVB).

Stevens said the maps and holding kits cost approximately $30,000–$35,000 including design and shipping and that the campaign’s video and digital content will be used in a national 'evergreen' effort beginning in April. Commissioners praised the communications team and the partnership with GMCVB and requested that staff consider producing a similar campaign for the North Beach and Mid-Beach historic districts.

"I'm Linda Stevens. I'm the associate director for marketing and communications," Stevens told the committee, describing the map and the Evergreen campaign. Commissioners emphasized the campaign's potential to shift messaging from nightlife to heritage and cultural tourism. Remote callers, including representatives of the Miami Design Preservation League and community advocates, thanked the committee and asked that local preservation organizations be acknowledged in collateral; staff confirmed MDPL materials are included on the printed back of the map.

The committee voted to conclude the item and recommend the city commission consider a similar campaign for the North Beach historic districts. Staff said the campaign was funded through GMCVB resources and has digital and out-of-home components planned beyond the tri-county market.