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Council approves $13,000 public-safety recruitment video; staff project 102,000 views
Summary
Council approved a $13,000 contract to run a public-safety recruitment video across two simultaneous 8-week engagements; staff said the campaign could reach about 102,000 views and may be reused at local sports venues in the fall.
Councilmembers approved a contract to run a joint public-safety recruitment video that staff say will play across two simultaneous 8-week engagements at theaters and other venues.
Council member Reynolds asked for clarification about a timing discrepancy in the materials; a staff presenter explained the contract covers "2 different types of applications at different locations for 4 weeks" each but was captured as 8 weeks of service because two engagements will occur concurrently. The presenter said the contract amount is $13,000 and staff project about "102,000 views" during the run; the presentation included references to lobby screenings and other placements.
Staff also said the video could be run again in fall and that organizers are considering additional locations, including the Lexington Legends events and the new soccer stadium. The presenter told council the theatre groupings are divided for management and ownership reasons, but the project was covered with a single contract.
Action: After questions, the mayor called for a voice vote and the motion to approve the contract passed.
What remains: Staff indicated they may seek additional placements in future (fall) and will monitor performance measures such as view counts and screenings; the transcript does not provide a detailed performance-reporting schedule.
