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Keller economic development update: new openings and 'Open Rewards' nearing depletion
Summary
Staff reported multiple February business openings and permit activity, and said the 'Open Rewards' pilot is nearly exhausted — with a reported remaining balance in the low thousands — prompting staff to close the program April 1 unless council directs otherwise.
Staff presented routine economic development updates at the March 23 Keller Economic Development Board meeting, reporting new business activity, building permits in review and the status of the city's Open Rewards pilot program.
Staff listed recent and pending business permits and openings in February, including The Forge of Keller at 459 Keller Parkway (fitness/wellness), Luna Counseling Family and Forensic Services at 1698 Keller Parkway, a new restaurant at 314 North Main Street, and Aquario Pizza Pasta Bar at 967 Keller Parkway. Staff said ten certificates of occupancy were issued through February (seven for new businesses, four for restaurants) and highlighted projects under permit review, including a building permit received for Keller House Collective at 207 South Elm Street.
On the Open Rewards pilot, staff said the program started with $50,000 and that most of the funds have been distributed to participating businesses and users. Staff reported a remaining balance in the range of roughly $6,200–$6,800 and said the office has been instructed to end the program on April 1 unless Council decides otherwise. Staff noted they will analyze year‑over‑year sales‑tax data (with a three‑month reporting lag) before making a final determination about program success.
Staff also introduced an intern, Eva, a senior at the University of North Texas who has assisted the office since August. The board welcomed the intern and then adjourned.
