La Verne police add high school emblem to new squad car logo

A La Verne Police Department official and staff from La Verne High School described a new squad-car logo that incorporates the high school emblem as a visible sign of partnership to support students.

School staff said the idea began informally last year during conversations with Chief Mays and has been developed to show solidarity between the police department, the city and the school. “This journey started maybe, last year,” a La Verne High School staff member said, recalling talks with the chief on the track about uniting the community behind students.

An agency official with the La Verne Police Department said officers were asked to design a new squad logo and praised the finished product as “spectacular” and “very unique.” The official added, “There’s no other police department in Tennessee that has this kind of a design,” characterizing the logo as distinct within the state; that claim was presented by the official and not independently verified in the meeting.

School staff framed the emblem’s purpose as symbolic support for students and educators. “Seeing the La Verne logo on the squad cars… it means so much to our school, our teachers, our administration, our coaches,” the staff member said, adding that the symbol is intended to foster pride and a sense of belonging among students.

Speakers emphasized the partnership was intentional and aimed at younger community members. School staff thanked the La Verne Police Department for reaching out with the idea and said they hope the logo will make students feel backed by people across the city.

No formal policy, vote, or timeline for deploying the logo across vehicles was discussed during the remarks. Officials presented the logo as a community outreach measure rather than a regulatory change or formal program.