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LRSD to reissue marketing RFP after conflict of interest found in Phase 1 vendor work
Little Rock School District Board of Directors · March 20, 2026
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Summary
District staff told the board the vendor hired for an initial branding study completed research and focus groups but a conflict of interest was identified before Phase 2; the district will reissue a revised RFP and has paid under $20,000 so far.
The Little Rock School District will reissue an RFP for the second phase of a district marketing and branding contract after staff discovered a conflict of interest with the firm that completed the research phase, Superintendent Dr. Wright told the board March 19.
Dr. Wright said the vendor…
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