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West Hollywood council approves early modification to tourism district, OKs proposal to raise assessment to 4%
Summary
The City Council voted to end the current West Hollywood Tourism Improvement District on March 31, 2026, and to authorize a renewal starting April 1 with an increased assessment rate from 3% to 4%; Visit West Hollywood presented projections the extra percentage could boost local TOT by roughly $1.2 million per year and support roughly 300 tourism-related jobs over the contract period.
The West Hollywood City Council adopted a resolution to modify the West Hollywood Tourism Improvement District, ending the current term on March 31, 2026, and approving a renewal beginning April 1 with a proposed assessment increase from 3% to 4%. The action was taken after a brief staff report and a presentation from Visit West Hollywood.
Laura Birey, the city’s director of economic development, introduced the public hearings and identified staff and Visit West Hollywood representatives who would present the item.…
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