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Housing Authority of the City of San Buenaventura previews rebrand as "Ventura Housing"
Summary
At the Valentine Road event, Housing Authority CEO Jeff Lambert previewed a rebrand to the name "Ventura Housing," showing a new logo/display door and announcing a summer rollout and a fall event; staff invited attendees to see the new occupiable door after the ribbon-cutting rehearsal.
During closing remarks at the Valentine Road progress celebration, Jeff Lambert, CEO of the Housing Authority of the City of San Buenaventura, previewed an agency rebrand to the name "Ventura Housing." He described a new brand image centered on a door motif (an actual operable door was displayed at the event) and said the rebrand would roll out over the summer, culminating in a public event in the fall.
Lambert tied the rebrand to organizational values, saying the new look emphasizes community, service and the agency's mission to "empower lives in this community." The event included a staged ribbon-cutting and a photo opportunity; attendees were invited to pose in front of the new door and sign a commemorative ribbon.
Lambert asked staff to note the rollout timeline and invited the public to follow future announcements; no formal policy or council action was taken at the event to enact the name change.
