Compton council approves $98,375 contract for municipal rebranding

The Compton City Council on March 17 approved a contract authorizing the city manager to hire Silvert Perkins Design for municipal branding and marketing consulting services in an amount not to exceed $98,375.

City Manager (role) described the work as part of a strategic rebrand, emphasizing marketing to identify and highlight Compton’s strengths. “The most important out of a rebranding is the marketing aspect of identifying all the strengths of Compton,” the city manager said, noting the effort includes outreach across departments and with stakeholders.

Director Floyd (Director of economic development, as introduced in the meeting) told the council the effort will be interactive and community-engaged, with meetings throughout the city and the flexibility to expand outreach if additional community engagements are needed. Floyd said the consultant team has worked in roughly 50 cities and cited prior branding work for other jurisdictions as relevant experience.

Council members asked whether community workshops and school engagement would be part of the process; staff confirmed that public meetings and school outreach are planned. Staff also clarified the city seal will remain a temporary placeholder in the council chambers and that contract documents will be corrected before execution to reflect current staff names.

The council voted unanimously to approve the contract. The approval authorizes the city manager to finalize the professional services agreement and establish a purchase order for the work, subject to final edits to the agreement’s signature blocks and staff names.

Next steps: staff will schedule community engagements and report back to council as the rebranding work progresses.