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Visit Greater Palm Springs tells Desert Hot Springs council tourism returned to pre‑pandemic levels, outlines 10‑year stewardship plan
Summary
Visit Greater Palm Springs reported 14.5 million visitors in 2024 and about $9.1 billion in regional economic impact, and told the Desert Hot Springs City Council it will develop a 14‑month destination stewardship plan (one city plan for each member city) with Hunden Partners to guide marketing, air service and sustainability work.
Colleen Pace, chief sales and marketing officer for Visit Greater Palm Springs, told the Desert Hot Springs City Council on March 30 that the destination saw 14.5 million visitors in 2024 and an estimated $9.1 billion in economic impact, putting the region back above pre‑pandemic levels. "We're back to exceeding pre pandemic numbers," Pace said, while showing data the organization compiled for the region.
The presentation highlighted metrics for Desert Hot Springs specifically: Visit Greater Palm Springs estimated a $165 million total…
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