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Monterey council directs staff to pursue 0.375% sales-tax proposal after narrow polling support
Summary
After a presentation of new polling, the Monterey City Council directed staff to further develop a 0.375¢ sales-tax measure with a nine-year sunset and to explore a parking tax and a narrowly defined admissions tax; the council paused work on a vacant-home tax pending legal review. Polling showed narrow majority support but underscored the need for accountability messaging and further legal review.
The Monterey City Council on Jan. 20 reviewed fresh voter polling and gave staff direction to develop ballot language for several possible revenue measures, including a 0.375-cent sales tax with a nine-year sunset.
FM3 Research presented results from Jan. 5–13 polling of likely June 2026 voters. The consultant, introduced as Del Pupo, reported that “a majority of voters support either of the proposed measures” in the baseline wording and that support held narrowly above the 50% threshold under many scenarios, though it softened after critical messaging or when a nine-year sunset was introduced.
Assistant City Manager (on Zoom) provided staff revenue estimates:…
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