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West Hollywood previews Holloway interim housing; city partners with Ascencia for 20 interim units
Summary
City communications staff previewed Holloway's conversion from motel to interim housing during the session, saying the site will offer 20 rooms, 24/7 supervision and services through nonprofit partner Ascencia and inviting the public to a community open house.
The communications team used the Holloway interim housing project as a case study of coordinated media outreach and community engagement. The city arranged a media preview with KTLA and developed FAQs and talking points in partnership with nonprofit Ascencia to prepare for community outreach.
The public information officer described the Holloway conversion as a 20-room interim housing site with 24/7 supervision and services, and noted that Ascencia will provide the operational services and program supports. City staff said stays are intended to be short-term (up to 90 days), with the goal of connecting residents to longer-term housing.
Presentation slides and a KTLA segment shown during the session included quotes from Ascencia and interviews with stakeholders; the city emphasized that the site was prepared for community tours and invited attendees to a community open house scheduled for "05:30 next Tuesday" to view rooms, kitchen and intake areas and to meet Ascencia staff. The public information officer said media outreach was intended to "alleviate concerns in the community" and to present accurate information meaningfully.
City staff asked participants to consult the Holloway FAQs and attend the city's community open house for details. The session did not include a permitting vote or a policy decision; it was a program preview and community-engagement update.
