Alameda council unanimously adopts 2025 Zero Waste Implementation Plan

The Alameda City Council unanimously approved the 2025 Zero Waste Implementation Plan (ZWIP) on Tuesday, endorsing a package of 12 programs designed to increase diversion from landfill and to expand outreach and equity‑focused services.

Public Works coordinator Liz Accord summarized the update as a shift from a single target date toward ongoing programmatic work to raise diversion toward the city’s 89% goal. The plan recommends 12 programs and highlights four priority pilots staff would implement first pending budget approval: a targeted campaign to increase multifamily participation in bulky‑item pickup, stepped enforcement to address illegal dumping, pilots to supply resources for low‑income and unhoused residents, and a pilot modeled on San Jose’s "cash for trash" program to incentivize litter pickup by people experiencing homelessness.

Accord said the plan reflects a sizable community engagement effort — 12 community meetings, focus groups and a residential survey — that found strong support for waste reduction but confusion about sorting and specialty waste streams. "There is broad support in Alameda for conservation and environmental protection, but residents told us they need clearer information and access to services," she said.

Community Action for Sustainable Alameda (CASA) spoke in support. Ruth Abbey, CASA, told the council the organization stands ready to partner on outreach and education. Councilmember Jensen moved to adopt the update; the motion passed 5–0.

Next steps: staff will return to the council as part of the budget process with specific funding requests for priority programs and pilot evaluations.