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Sahuarita economic development specialist urges small businesses to use customer feedback as a "mirror"
Summary
On the Grow in Sahuarita podcast, Alex Magallanes urged local small businesses to treat customer and peer feedback as actionable information, outlined a simple "3 R's" framework (receive, reflect, respond) and suggested tools and town resources to gather and act on feedback.
Alex Magallanes, economic development specialist for the Town of Sahuarita and lead of the Grow in Sahuarita program, told listeners on the town's Grow in Sahuarita podcast that feedback is "the mirror your business needs," and urged small businesses to collect and act on customer and peer input to build trust and grow.
Magallanes opened the episode by defining feedback as information that shows "what's working, what's not, and what your customers truly value," and cited Microsoft research, which he said found that "77% of consumers view brands more favorably when they actively seek out and apply customer…
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