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West Hollywood council introduces development deal for 60‑foot creative billboard and plaza at 8222 Sunset
Summary
The council introduced ordinances to approve a development agreement and zoning amendment for a two‑sided animated billboard with a public plaza and pollinator garden at 8222 Sunset Boulevard; the measures passed first reading 4‑1 after councilors pressed the applicant on maintenance, light trespass and impacts on nearby residents.
A majority of the West Hollywood City Council on first reading moved to approve a development agreement and zoning map amendment for a two‑sided, full‑motion creative billboard and accompanying public plaza at 8222 Sunset Boulevard.
Paul Caparasso, senior planner for the Sunset Arts and Advertising Program, told the council the project would add 1,480 square feet of animated sign face — about 1,000 square feet on the east face and 480 square feet on the west — and stand about 60 feet, 6 inches above grade. Caparasso said the thirty‑year development agreement would include a minimum annual guarantee of $550,000 (with a 3% annual increase), a capital expense credit and a revenue‑share structure. “Staff's recommendation for this item is to adopt the ordinances and resolution…
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