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Visit Roseville reports 68% hotel occupancy in 2025; promotes restaurant week and sticker campaign
Summary
Visit Roseville president Liz Nowak told the council the organization generated more than 5 million digital impressions in 2025, the city averaged 68% hotel occupancy with a $128 average daily rate, and promoted initiatives including a free restaurant week and a sticker/hidden-gem marketing campaign.
Roseville — Liz Nowak, president and CEO of Visit Roseville, presented the group's 2025 highlights to the City Council on March 16 and outlined plans for 2026 marketing initiatives.
Nowak said Visit Roseville recorded more than 5 million impressions across digital channels, 178,000 website views and 8,200 conversions (site visitors who clicked-through to lodging or attraction information) from April…
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