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DDA approves $10,750 design contract to refresh downtown wayfinding
Summary
The DDA authorized a $10,750 design‑phase contract with the firm that originally designed downtown wayfinding (Ideation Orange) to produce updated concepts, site surveys and prototypes with the goal of implementing by early summer; implementation cost to be returned after schematic approval.
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The Royal Oak DDA approved a $10,750 design‑phase contract with Ideation Orange to refresh downtown wayfinding and produce schematic designs, a prototype and implementation estimates.
Staff framed the work as a design phase that includes asset gathering, interviews, site surveys and up to four presentations. "If you think about breaking the project up into a design phase and then an implementation phase, this is the design phase," staff said, and noted the firm will provide a prototype and an implementation estimate at the end of the design work.
Directors asked for ongoing board involvement and for the infrastructure committee to consider periodic wayfinding reviews so kiosks and signage stay current. The board moved and approved the resolution to begin the design work; staff will return with a budget for implementation once schematic design and prototype reviews are complete.

