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Pacific Grove outlines expanded communications program as residents push for more transparency
Summary
Deputy City Manager Joyce Halaby told the council the city’s communications have shifted from reactive to a coordinated program with higher engagement; residents praised reach gains but urged earlier posting of materials and more non-digital options.
Deputy City Manager Joyce Halaby told the Pacific Grove City Council on Jan. 20 that the city has moved from decentralized, reactive outreach to a coordinated communications program, citing large increases in social engagement and newsletter performance.
"In that quarter we had a total of 78,000 views. In the last quarter alone we've had 1,800,000 views," Halaby said, attributing the gain to a regular posting cadence, new formats such as short videos and carousels, and a cross-department content calendar. She also said newsletter opens rose from about 13% to 24% after the city reduced the newsletter cadence to once a month and reorganized content by topical sections…
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