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Council approves up to $60,000 media buy with Rio Sports Live to promote South Padre Island
Summary
The City Council approved spending up to $60,000 for a marketing partnership with Rio Sports Live for FY 2025–2026; director of marketing Cindy Trevino said the package includes logo placements across 200+ high school broadcasts and 30-second commercial inventory to highlight island events.
The South Padre Island City Council approved a proposal to spend up to $60,000 on a media buy with Rio Sports Live for fiscal year 2025–2026.
Cindy Trevino, the city's director of marketing, described the partnership as a continuation of prior arrangements in which the city's logo appears on sports broadcasts that reach over 200 high schools across the Rio Grande Valley and into markets such as San Antonio and Corpus Christi. Trevino…
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