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Anna launches downtown branding and a week‑long public charrette starting April 13
Summary
Economic development staff outlined a three‑phase downtown redevelopment roadmap, beginning with branding options and a public charrette the week of April 13, followed by marketing outreach and later historic‑preservation work.
City staff presented the downtown redevelopment roadmap to the council on March 24, laying out a three‑phase approach that begins with creating a name and logo, moves on to a marketing map and business recruitment, and later focuses on historic elements.
Natasha Rhodes, representing the city’s economic development efforts and the EDC process, said the city contracted with a consultant (Eisenberg) to craft branding options and that committee feedback will be used to refine three tagline/logo options. Staff will share those options with the public and hold a week of stakeholder meetings and public charrettes during the week of April 13, with open sessions and a culminating public presentation on the final day.
Rhodes said phase two will develop a marketing map to assist EDC outreach to potential businesses and phase three will concentrate on historic aspects after marketing priorities are identified. She asked staff to post the charrette schedule on the city website and invited council and public participation in the upcoming meetings.
