Saint Croix Falls marketing lead outlines outreach push, social metrics

Kirk Anderson, presenting the marketing update for the Saint Croix Falls School District, told the committee the district is pursuing a website refresh, expanded video storytelling and greater coordination among social channels to boost community awareness, enrollment and staff and student pride. “Our target audience is, of course, current families and students, but also prospective families,” Anderson said.

Anderson described the district’s current channels: two Facebook pages (one for district information and a separate athletics page), an athletics Instagram account and a district YouTube channel used for board meeting postings. He reported recent platform metrics: the athletics Facebook page has about 1,500 followers and the district’s Facebook presence reaches tens of thousands of views across posts in a recent reporting window; the district YouTube channel had 21 videos and 59 subscribers at the time of the update.

Anderson said the district mails a large print newsletter at the start of the school year and uses quarterly digital newsletters, flyers and an electronic marquee to reach families. He proposed expanding video features—student and staff spotlights, interviews with coaches and award winners—and producing a short district promotional video aimed at prospective families.

The presentation also covered media relations and recognition: press releases when schools win awards (including a Wisconsin Blue Ribbon Elementary School recognition) and local coverage coordinated with outlets such as the Intercounty Leader and DrydenWire. Anderson noted challenges including multiple uncontrolled community-run Facebook pages and said the district tries to collaborate with those groups when appropriate.

The committee thanked Anderson and moved to the next agenda item.