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Board approves three-part sign variance for 547 River Street after debate over lighting
Summary
After lengthy discussion over lighting, design and precedent, the board approved three variances for signage at 547 River Street: an additional sign on the lot, a 65‑square‑foot wall sign (above the 48‑sq‑ft limit), and a height relief for the wall sign; the applicant agreed to a halo (non‑backlit) lighting treatment and cited customer visibility and an interactive teller machine as reasons for the lighting.
The planning board approved a three‑part sign variance for 547 River Street after a protracted discussion about lighting, design precedent and nighttime visibility.
The project's presenter described revisions made since the last hearing — removing an animated/action element of the logo, redesigning the sign as a halo‑lit feature and reducing letter size so the proposed wall sign falls under approximately 64 square feet. A representative of the building ownership, Nate…
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