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Commission backs Planned Zoning District for Rogers Avenue redevelopment, approves companion sign variance
Summary
The commission recommended approval of a PZD for an 8.2‑acre mixed‑use redevelopment on Rogers Avenue and approved a variance allowing two freestanding business‑park signs (one on Rogers, one on S. 74th) totaling 150 sq ft, subject to placement and size limits.
Planning staff presented a proposed Planned Zoning District (PZD) Jan. 13 to facilitate mixed‑use redevelopment along Rogers Avenue and South 74th Street that would permit retail, service and an increased height allowance for a hotel and would establish higher material standards for facades. Staff recommended approval and explained a companion variance to permit two 75‑sq‑ft business‑park signs (one on each frontage) instead of the usual single sign per development.
Staff said the PZD was designed to allow the city and applicant to tailor permitted uses and to raise façade materials above UDO minimums. The sign variance application argues that one sign per frontage is necessary for visibility of a large, deep site; staff recommended approval conditioned on limiting freestanding signage to 150 sq ft total and specifying one sign on Rogers Avenue and one on S. 74th Street.
Commissioners had no recorded opposition in the hearing and voted 9–0 to recommend approval of the PZD to the City Board of Directors. The Board of Zoning Adjustment then considered the sign variance and approved it with staff conditions.
