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City staff outline strategic plan progress and propose small business liaison program
Summary
City staff updated the subcommittee on progress toward a five‑year economic development plan (40 actions this year), rising vacancy trends, possible facade improvement incentives, and introduced a Small Business Liaison program with a digital hub and a 3–4 month development timeline.
City economic development staff reported on year two of the five‑year strategic plan, saying the program includes 40 actions for the current year intended to support Carlsbad businesses and better track projects and customer service.
Staff noted rising vacancy rates across retail, industrial and office sectors and described market dynamics — higher rents, rising wages and hybrid work patterns — that are affecting local retail and office usage. As part of…
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