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Visit Carlsbad reports stronger August occupancy, launches $1 million ad push
Summary
Visit Carlsbad reported higher August 2024 hotel occupancy, modest year‑to‑date gains, and a new $1,000,000 advertising campaign; staff said last fiscal campaigns generated 221,000 incremental room nights and a meeting‑planner conference at Omni La Costa could yield future business.
Kim Sadoriak, CEO of Visit Carlsbad, told the subcommittee that August 2024 was a strong month for hotels: occupancy was up 5% compared with August 2023, average daily rate rose about 2.7%, and revenue per available room increased roughly 7.9% for the month.
Sadoriak said year‑to‑date figures were more modest and noted that Omni La Costa had 200 rooms offline January…
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