Simsbury Community Media appeals for donations as cable subscriptions fall
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Summary
Simsbury Community Media said its revenue from cable-television subscription fees has declined amid cord-cutting and urged listeners to donate via its website or by scanning an on-screen QR code to support local programming and government-meeting coverage.
Simsbury Community Media urged listeners to donate after on-air staff described a decline in revenue tied to falling cable-television subscriptions.
"Our funding structure is based on television subscriptions. It's no secret people have been cutting the cord," a Simsbury Community Media staff member said on the program, noting the station receives less subscription revenue even though programming is freely available online.
The staff member and other voices on the program said donations help keep the community station operating and supporting activities such as broadcasting government meetings, educational programming and high school graduations. On-air directions told listeners to "visit our website or scan the QR code on your screen to make your donation."
The appeal emphasized the station's role preserving local history and providing civic coverage and asked the community to "join us" to ensure SCM remains open and continues its work for future generations. No specific revenue figures, budget shortfalls or fundraising targets were provided during the segment.
