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Consultant: Survey shows modest support for a November operational referendum; non‑recurring question appears most viable
Summary
Donovan Group presented results from a districtwide convenience survey of 1,959 respondents indicating mixed support across three operational-referendum scenarios; the consultant said a non‑recurring question offers the best chance of passing in November 2024 and recommended further engagement before any board decision.
Donovan Group lead survey strategist Perry Hinder presented results of a community and staff survey the firm administered for the Wausau School District, saying 1,959 individuals completed the survey, "which is about 25% of the student population." The presentation was intended to inform whether the board should pursue an operational referendum on the November 2024 ballot.
Hinder described the methodology as a convenience sample (postcards mailed to every household with a unique URL and QR code) and said the report includes three groups of results: all respondents, a comparison group of district residents without direct ties to schools, and a weighted set that the consultant uses to approximate voting behavior. He emphasized participation benchmarks and cautioned that convenience samples can over‑represent staff and families.
Why it matters: the board is weighing…
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