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Geary County pledges $20,000 in TGT funds for countywide marketing campaign
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Summary
The commission voted to seed a countywide marketing and branding campaign with $20,000 from the transient-guest-tax fund, asking county and city marketing staff to lead a structured proposal and to seek consultant bids and community input.
The Geary County Commission approved a $20,000 commitment from transient-guest-tax (TGT) revenue to launch a coordinated marketing and branding campaign aimed at attracting visitors, residents and businesses.
Sam Adams (speaker 17), marketing specialist for the county's tourism/marketing staff, summarized the research phase and recommended bringing in outside consulting help to create a goal-driven campaign with measurable return on investment. "We are currently in the research phase of things," Adams said, explaining the RPIE (research, planning, implementation, evaluation) approach the team plans to use.
Commissioner (label 4) moved to commit $20,000 from the TGT fund as a seed budget for a campaign that would be developed with city and community partners; the motion was seconded and approved by voice vote. The motion included direction that staff prepare a formal proposal with a mission statement, target audiences and metrics, and that the campaign be coordinated under the CVB/CBB structure so private and public partners can contribute and track outcomes.
Why it matters: commissioners and community stakeholders said a focused campaign could help reverse recent declines in transient-guest-tax receipts by promoting Geary County as a destination for events and tourism, leveraging assets such as the Big Red One association and the county's lake.
What’s next: staff will draft a detailed proposal including a preliminary budget, consultant options and an implementation timeline and report back to the board; the initial $20,000 will be available for competitive bids and research work.
Representative motion (approved): "Commit $20,000 at this time for a marketing campaign, with Sam taking the lead," drawn from TGT funds.
