Space Coast marketing committee previews creative and flags 10% shortfall in early collections

Summary

At an operational meeting without a quorum, the Tourist Development Council's marketing committee reviewed a draft marketing plan, new TV/storyboard creative, AI-driven website updates and partnerships, and heard that tourist development tax collections are tracking about 10% behind projections after four months.

Peter Kraines, director of the Space Coast Office of Tourism, told the committee that last year's tourist development tax (TDT) collections nearly reached $26 million and that the office submitted a $27 million revenue budget for the coming year. "We're tracking about 10% behind," Kraines said, warning that spring break and summer—peak seasons for collections—remain months away and could change the outlook.

The meeting was conducted as an operational briefing because the committee lacked a quorum, Kraines said, so members did not take any formal votes. The committee was given a preview of the marketing plan that will be developed over the summer and presented to the Tourist Development Council and the county commission for final approval.

Committee members reviewed a range of planned media and creative work. Kraines said the office will refresh billboards…

Space Coast marketing committee previews creative and flags 10% shortfall in early collections

Summary

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