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Visit Cedar City presents 2025 tourism numbers: $250 million in visitor spending and $5.75 million in planned TRT investments
Summary
Visit Cedar City reported 3.8 million annual visitors (890,000 overnight) for 2025, $250 million in visitor spending, and ~$5.75 million earmarked for events and facilities over recent and coming years; the bureau outlined marketing campaigns and resident discount programs.
A Visit Cedar City representative presented the visitor economy report to the commission, saying the county saw roughly 3.8 million annual visitors in 2025, including about 890,000 overnight visitors. The presenter said visitor spending in the county was approximately $250 million last year, which translated to an estimated $42 million in state and local tax revenue that supports local services.
The visito…
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