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Visit Cedar City presents 2025 tourism numbers: $250 million in visitor spending and $5.75 million in planned TRT investments
Summary
Visit Cedar City reported 3.8 million annual visitors (890,000 overnight) for 2025, $250 million in visitor spending, and ~$5.75 million earmarked for events and facilities over recent and coming years; the bureau outlined marketing campaigns and resident discount programs.
A Visit Cedar City representative presented the visitor economy report to the commission, saying the county saw roughly 3.8 million annual visitors in 2025, including about 890,000 overnight visitors. The presenter said visitor spending in the county was approximately $250 million last year, which translated to an estimated $42 million in state and local tax revenue that supports local services.
The visitors bureau listed recent and planned investments supported by transient room tax (TRT) and the TRCCA restaurant tax: $625,000 for events and tournaments across two years, $1.4 million for tourism, recreation, cultural and airport improvements, $1.0 million for Cross Hollow Event Center expansion, and a planned $2.75 million investment in a multipurpose building to support sports tournaments — a total investment figure of about $5.75 million across projects.
The presenter described marketing efforts including digital ads, cooperative billboards with Bryce Canyon Country, and a campaign run during Olympic coverage. The bureau also reminded commissioners that Iron County residents are eligible for steep ticket discounts for Utah Shakespeare Festival productions and resident deals (half off tickets at the box office and an Iron County 6‑for‑$200 deal).
Why this matters: Visit‑driven spending supports local employment (the presenter said tourism supported roughly 3,120 direct jobs in 2025) and provides tax relief by broadening the revenue base, the presenter argued. Commissioners thanked the bureau and encouraged use of these figures in county planning discussions.
(Reported from the visitors bureau presentation.)
