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Visitors Bureau reports growth; chamber asks county to update long‑unused MOU
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Summary
The Crescent City/Del Norte Visitors Bureau presented its annual marketing report citing a 5% increase in direct travel spending in 2024 and described campaigns and partnerships; presenters asked county staff to update a decades‑old MOU with the city and discussed opportunities to expand shoulder‑season visitation.
The Visitors Bureau presented its annual marketing report to the Board of Supervisors, highlighting campaigns (100 Reasons, weddings, events), earned editorial placements, content partnerships, and cooperative regional marketing with Mendocino, Lake and Humboldt counties.
Cindy Vosberg, executive director of the Crescent City Del Norte Chamber of Commerce, presented an eight‑minute highlights video and said 2024 direct travel spending in Del Norte County rose about 5%, outpacing state and regional averages. She cited a county annual visitor marketing budget of about $182,000 and described cooperative matches that expand the effective media spend. Vosberg asked the board for permission to work one‑on‑one with county staff to update an MOU with the city that has not been revised in decades.
Supervisors praised the bureau's work, discussed targeting the "shoulder season" (October–March) for additional marketing, and suggested investing in events that attract visitors during slower months. One supervisor highlighted winter fishing and other off‑season opportunities as under‑marketed areas that could increase heads in beds and generate general fund revenue.
Presenters said the bureau will continue pursuing editorial placements and partnerships with Visit California and content creators to drive visitation.
