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Council approves grocery pricing transparency ordinance as part of consent package
Summary
Following extensive public comment from seniors, advocates and grocers, San Diego’s City Council included a grocery pricing transparency ordinance in a consent package and approved it, with sponsors committing to technical fixes and a 90‑day implementation window before enforcement.
San Diego’s City Council on April 15 approved a consent package that included a grocery pricing transparency ordinance intended to ensure seniors and low‑income residents can access advertised grocery discounts even if those discounts are delivered digitally.
Councilmember Von Wilpert, who co‑authored the measure, said the goal is to close a digital divide. “We just want to make sure that senior citizens and low‑income individuals who don’t have cell phones can get the same discount as everybody else,” she said, adding that staff will work with grocers on implementation before any…
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