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Visit Milwaukee: visitors account for about 11% of Wauwatosa spending, $3.9M in sales-driven impact
Summary
Visit Milwaukee told Wauwatosa officials that visitors represent roughly 11% of city spending, that sales-team bookings produced about 4,100 room nights and an estimated $3.9 million in economic impact for Wauwatosa, and urged continued investment in local marketing and digital tools.
Josh Albrecht, chief marketing officer of Visit Milwaukee, presented to Wauwatosa officials and their staff on the agency’s recent marketing and sales results, saying visitors account for roughly 11% of all spending in Wauwatosa and that sales-driven bookings generated about 4,100 hotel room nights and an estimated $3.9 million in economic impact for the city.
Albrecht said the figure reflects Visit Milwaukee’s sales activity for events and conventions in the city and is based on partner calculations from Tourism Economics and Zartico. “If tourism were to go away tomorrow … 11% of all spending in the city is gone,” he said, urging the council to consider tourism as…
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