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Design review commission tables master sign program for 101 W. Valley Blvd., asks for clearer colors and translations
Summary
The commission continued Planning Case MSP25‑003 (master sign program for a mixed‑use project at 101 W. Valley Blvd.) to a date uncertain after commissioners raised concerns about color choices, hierarchy, Chinese character translation and address prominence; the motion to continue passed 4–0.
The Design Review Commission on March 23 voted to continue consideration of a master sign program for a six‑story mixed‑use development at 101 West Valley Boulevard (Planning Case MSP25‑003), asking the applicant to return with clearer color mockups, verified address hierarchy and an accurate Chinese translation for permanent signage.
Staff presented the master sign program for a 2.27‑acre site that includes a 225‑room hotel, approximately 87 residential units and roughly 32,000 square feet of commercial space. The program establishes criteria for tenant signage (channel letters, halo/face lit or reverse channel), maximum text heights (16 inches for text, 20 inches for…
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