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Fillmore officials report sharp growth in social media reach; staff recommend video reels and broader outreach
Summary
Senior management analyst Angel Garcia told the council Fillmore's social accounts and Channel 10 saw large increases in followers, views and engagement since July; council discussed reaching younger users, Channel 10 awareness, and the potential to distribute outreach stickers/pamphlets in collaboration with businesses.
Angel Garcia, Fillmore's senior management analyst, presented a communications and community outreach update on Feb. 10, reporting steady increases across platforms that staff attribute to short videos and frequent posting. "As of January 28 we had 3,527 followers on Facebook with a net increase of 287 followers since July," Garcia said, and noted Instagram…
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